Sello Chakra Amazónica Certification

Protecting Tradition, Quality, & Sustainability

In short: Sello Chakra Amazónica is a certification for farms in the Ecuadorian Amazon that grow cacao in the traditional chakra system, alongside fruits, vegetables and medicinal plants, using agroecological methods and no synthetic chemicals. Pachakuti works directly with Indigenous Kichwa farming communities whose farms are certified, and is the first and only Sello Chakra Amazónica-certified cacao supplier in the UK and EU.

At Pachakuti Cacao, we believe exceptional cacao begins with respect - for the land, the people who cultivate it and the traditions that have sustained it for generations.

That’s why we work directly with Indigenous Kichwa farming communities whose farms are certified under Sello Chakra Amazónica - a unique standard rooted in the ancestral knowledge and agroforestry traditions of the Ecuadorian Amazon.

Since 2017, the Pachakuti team has worked closely with these farming associations, supporting traditional cultivation practices and helping bring greater recognition to the Chakra system and the people who sustain it. We are proud to be the first and only Sello Chakra Amazónica-certified cacao supplier in the UK and EU, reflecting our commitment to cacao that is ethical, sustainable and exceptional in quality.

Sello Chakra Amazónica is more than a certification. It represents a way of farming in which people and nature are deeply connected - protecting biodiversity, supporting farming families and preserving cultural traditions for generations to come.

Amazonian Indigenous Worldview

The Chakra system is rooted in the cosmovisión - or worldview - of Amazonian Indigenous communities, particularly the Kichwa people. It sees the Earth as a living, interconnected whole, where people, plants, animals and the spiritual world exist in harmony. Farming is more than a way of growing food - it is a responsibility to care for the land, protect its balance and sustain life for generations to come.

Natural & Agroecological Farming

Sello Chakra-certified farms work with nature, using agroecological methods to grow cacao alongside other crops. These practices protect soil health, conserve water and avoid synthetic chemicals, helping the land remain healthy, fertile and productive for generations to come.

Ancestral Knowledge of the Kichwa People

For generations, Kichwa communities of the Amazon have passed down a deep knowledge of the land - from traditional planting techniques and crop rotation to understanding and working with natural cycles. Sello Chakra Amazónica honours this ancestral knowledge, helping to preserve these practices for future generations.

Community & Collaboration

The Chakra system is built around community. Farmers work together through associations and cooperatives, sharing knowledge, resources and decision-making. This collective approach strengthens local economies while helping Indigenous communities become more resilient and self-sustaining.

Diverse Farming & Food Sovereignty

A Chakra farm is much more than a cacao plantation. Cacao grows alongside fruits, vegetables and medicinal plants, providing food and other resources for farming families. This diversity supports food sovereignty, reduces reliance on external markets and creates a healthier, more resilient farming system.

Women, Families & Future Generations

Women play a central role in the Chakra system, from cultivating the land to supporting the well-being of their families and communities. Sello Chakra Amazónica recognises and strengthens this role, ensuring cacao production benefits the whole family while helping traditional knowledge and practices pass from one generation to the next.

Biodiversity & Natural Resilience

Chakra farms reflect the rich biodiversity of the Amazon, with cacao growing alongside a diverse mix of plants and crops. Unlike monoculture farming, this diversity creates a thriving ecosystem that supports wildlife, helps naturally manage pests and disease, and builds resilience within the land.

Quality, Traceability & Fairer Value

Chakra-certified farms focus on quality over quantity, producing cacao for speciality markets that value sustainability, traceability and ethical sourcing. This creates opportunities for farmers to receive fairer prices for their crops while continuing to protect their land, traditions and way of life.

A Resilient Amazonian Landscape

The diverse, agroforestry-based Chakra system helps build resilience into the Amazonian landscape. By protecting soil health, supporting natural water cycles and maintaining biodiversity, Chakra farms help preserve the ecosystems on which local communities depend — supporting both the future of the forest and sustainable livelihoods.

Frequently asked questions

What is a chakra farm? What is a chakra farm?

A traditional Amazonian farm where cacao grows alongside fruits, vegetables and medicinal plants, providing food and other resources for farming families. It is much more than a cacao plantation.

Who grows Pachakuti’s cacao? Who grows Pachakuti’s cacao?

Indigenous Kichwa farming communities in the Ecuadorian Amazon, whose farms are certified under Sello Chakra Amazónica. Pachakuti has worked closely with these farming associations since 2017.

How do Sello Chakra-certified farms work with nature? How do Sello Chakra-certified farms work with nature?

They use agroecological methods that protect soil health, conserve water and avoid synthetic chemicals, keeping the land healthy, fertile and productive for generations to come.

Is Pachakuti the only certified supplier in the UK? Is Pachakuti the only certified supplier in the UK?

Yes. Pachakuti is the first and only Sello Chakra Amazónica-certified cacao supplier in the UK and EU.